27d • General discussion
Technology Makes Cold Calling Smarter
Twenty years ago, salespeople called from phone books and purchased lists.
Today, you can research prospects before dialing:
- Company websites
- LinkedIn profiles
- Industry news
- Social media activity
- Business directories
You can know more about a prospect before making a call than salespeople could have learned in weeks years ago.
The result?
More relevant conversations and higher-quality appointments.
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Technology Makes Cold Calling Smarter
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Conventional sales techniques create resistance among prospects, creating distrust and unnecessary objections. There's another way.
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