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Jun 3 •
Welcome to Sales DNA Academy
🧬 Welcome to Sales DNA Academy! If you've ever wondered why some deals close and others go quiet, or why your revenue swings from month to month, you're in the right place. Most advice says "work harder" or "buy more software." But for most owners and sales leaders, the real problem isn't activity. It's not knowing why deals are won or lost, so you can't repeat what works. That's what we'll work on together: finding the hidden blocks in your sales and fixing them with simple, practical steps. 🎥 https://youtube.com/shorts/Y8DUpUrTjr4?feature=share 👉 Start here (takes 2 minutes): Introduce yourself in the comments: 1. Your role and industry 2. Do you sell solo or lead a team? 3. Your #1 sales challenge right now (e.g., price objections, quiet proposals, closing confidence) I read every reply and respond personally. Your answers also shape what I cover next. Start with Lesson 1 of Sales Intelligence & Benchmarking in the Classroom to see how it works. Glad you're here. 👇
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Sep 10 •
The 5-Stage Sales DNA Check
Before changing your sales strategy or hiring someone new, identify where the problem actually starts. Look at your last 20 sales opportunities (whether you sold them yourself or your team did) and track these 5 stages: 1️⃣ Lead → Conversation: How many leads actually become meaningful conversations? 2️⃣ Conversation → Qualified Opportunity: How many have a genuine need, budget, and reason to buy? 3️⃣ Opportunity → Proposal: How many qualified opportunities receive a proposal? 4️⃣ Proposal → Negotiation: How many proposals progress into a serious buying conversation? 5️⃣ Negotiation → Won: How many ultimately become customers—and at what margin? Now look for your biggest drop-off. That is your first Sales DNA signal. Don't immediately blame your price, your market, your CRM, or your salespeople. Find the exact stage first, then investigate the cause: - Want a quick brain-teaser reset? Head to Classroom 1 (The Light Bulb Quiz) to test your lateral thinking skills. - Want to benchmark skills like Money Comfort or Rejection Handling? Check Classroom 2 (The Sales Intelligence Hub). - Managing others through these drop-offs? Dive into Classroom 3 (The Leadership Academy) for our coaching & accountability frameworks. 💬 COMMUNITY CHECK-IN: Which of the 5 stages has the biggest drop-off in your pipeline right now? Share the number (1–5) below, and we’ll start unpacking what’s happening! 👇
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2d •
Our Sales DNA can be hindered by up to 5 psychological weaknesses.
Often these weaknesses can be hidden, meaning we might not even be aware of them. They can prevent us from executing the sales skills we have learned. In certain combinations and severity these can greatly interfere with our effectiveness as a salesperson. These weaknesses can affect both salespeople and sales managers alike. Whilst salespeople might have lower individual sales effectiveness, sales managers can project their own weaknesses onto staff, affecting the entire team. There are many weaknesses you may be able to think of. The OMG research has taken all of them into account and distilled these down to 5: 1. Self Limiting Beliefs 2. Need For Approval 3. Controlling Emotions 4. Money Weakness 5. Non-Supportive Buy-Cycle
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3d •
Will we or Wont we?
If you are a parent you can probably identify with the challenge in getting your kids to do a simple chore like washing the dishes. They have the intelligence to know how to do it well, but they may lack the will to do the washing up. This principle certainly applies to selling. A salesperson may know many ways to prospect, so they have the skill. But could they lack the will to prospect? The Will To Sell is made up of 4 crucial elements. When we use OMG tools to evaluate salespeople we look for and measure the following: 1. Desire 2. Commitment 3. Outlook 4. Responsibility
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10d •
💡 Tuesday Brain Teaser: The Price Objection Puzzle
A prospect leans back and says: “Your price is too high.” There’s just one problem. You haven’t mentioned your price yet. How is this possible? And what does it tell you about what’s really going on in that conversation? Drop your theory in the comments (no peeking at other answers first!). Bonus: where have you heard “too expensive” before the price came up in your own sales? #BrainTeaser
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