May 20 • Course Discussions
Pre Approval in New Builds
Yesterday I had the privilege of speaking with an agent who was struggling with helping a buyer with the decision to get pre-approved prior to home shopping. I believe this is a struggle especially when looking at new construction. I wanted to share a thought from my course The Aligned New Build Agent™.
Not every buyer walks in the door ready to buy.
Some begin with nothing but a feeling.
A quiet late-night scroll.
A whisper of “What if…” they haven’t yet spoken out loud.
This is the moment most agents miss.
Because while many are trained to wait for leads—
you’re learning how to listen for longing.
It is about presence over pitch.
About connection before conversion.
About seeing the moment before the moment.
Because when you meet a buyer before they name their dream—
you become the guide they didn’t know they were waiting for.
The Rooted Reminder
You’re not just helping them qualify.
You’re helping them believe they’re worthy of this next chapter.
You are the one who steadies the breath, softens the fear, and slows the room down enough for trust to return.
Because long before the loan is funded—
Trust is.
And that trust begins with you.
Stay tuned for the new course coming soon.
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Pre Approval in New Builds
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