Marketing.
It’s expensive, it’s not easy for me, and I haven’t got the money to spend on AdWords or other things.
If I could pay a $100 monthly subscription and know that my SaaS was getting seen by the market I was aiming for, I’d pay, and once I had $2000 MRR I’d pay $1000 a month to get more exposure.
It’s not that AdWords doesn’t work, it’s that each impression is so expensive and you often get in front of the wrong people.
I don’t know what the fix is, maybe it’s just a marketplace for everyone in this group to list in. Maybe it’s a newsletter. I dunno, I just know that marketing is expensive when you’re bootstrapping.