Hi everyone, I thought that I’d share some data from Monty (my SaaS company) that we have gathered over the last 60 days.
Our sales team switched from sending DM’s to using voice notes.
At first the response rates were in the low 30’s but in 60 days my team have refined their approach and gotten to a 60-70%!
Roughly 2/3 ICP’s responding to us - HUGE.
We also started at 1 in 66 outreaches booking a call.
We are now at 1 in 19.
Our takeaway is that LinkedIn is being filled with so much AI garbage that the only way to cut through is with human first approaches.
The irony - I’m not sure AI bros will approve.
I thought that I’d share just incase you haven’t tried this approach.
It’s working so well that we are thinking about ditching our email outreach team and doubling down on this!