I want to share the process behind one of my recent KDP projects, not just the finished design. The project was a retirement activity book for women, and the interesting part wasn't simply creating the pages. It was making sure the content, formatting, metadata, positioning, and final presentation all worked together. Here are the lessons I took from it. Lesson 1: Format for the actual reader For a senior activity book, readability had to come first. That affected: - Font selection - Font size - Puzzle grid size - Spacing - Contrast - Instructions - Page hierarchy The goal wasn't to make the pages look “fancy.” It was to make them comfortable to use. For this project, we used Plus Jakarta Sans throughout the interior and built the layouts around clear, readable typography. Lesson 2: Don't let the cover and interior tell different stories The cover positioned the book around: Joy + Retirement + Large Print + Activities So the interior needed to support that promise. The same visual language was carried through the pages instead of creating a completely different experience once the reader opened the book. Lesson 3: Competitor research should inform—not dictate—the product I researched competing retirement activity books to understand: - Categories - Keywords - Pricing - Activities - Page counts - Positioning But I didn't simply copy what they were doing. For example, we found competitors with more pages. Instead of rushing to add content just to match them, we focused first on getting the existing product properly built and approved. Lesson 4: Metadata needs to reflect the actual book We researched the seven backend keyword fields and categories using competitor research and Helium 10. But relevance remained the filter. One category we considered didn't make sense because the book didn't contain coloring pages. So we changed direction. Research can show you an opportunity. The product still has to qualify for it. Lesson 5: Don't waste keyword fields repeating the same audience