It's a lead magnet - delivered by skool. so i get their email and free membership when they hit my about page. the lead magnet is the AVATAR CHOOSER tool. its a pdf, short video and class.
ideally, i get their email. then this gets them into my ecosystem of building their biz. The invite is to call me to work over their results which is an opportunity to upsell maybe, but 100% to over deliver on value.
if they stop and don't' upsell, how can i make it better?
if they will eventually upsell, how do i entice that strongly/well?