Just like with value posts - your emails should include:
Nurture Sequence - This is after they received your lead magnet, email list opt in or freebie.
Week 1 value, soft offer, value, direct CTA (call-to-action)
Week 2 - Soft Offer
Week 3 - Value
Week 4 - Direct CTA or call-to-action (affiliate link, course, group, ect)
Remember a sequence is an automated workflow comprising of 4-7 emails delivered over a period of time. See the templete above for an example. You may also use this templete and workflow and edit to your liking.
Things to include in your email:
Accountability
Motivational
Inspirational
Transformational
Upsells
Re-engagement sequence
Abandoned Cart
Follow-Up Sequence
Thank You for your purchase/download
Webinar/Workshop Sign Up/ Opt In
Freebie/Lead magnet
With Flodesk you can use analytics to see how often people are opening your emails, clicking links, unsubscribing, how often they are opening the emails, best times to send, ect.