https://roadtobillionairestatus.myflodesk.com/templates/w-ab3d67ddecda47d385f576e84120a946 Just like with value posts - your emails should include: Nurture Sequence - This is after they received your lead magnet, email list opt in or freebie. Week 1 value, soft offer, value, direct CTA (call-to-action) Week 2 - Soft Offer Week 3 - Value Week 4 - Direct CTA or call-to-action (affiliate link, course, group, ect) Remember a sequence is an automated workflow comprising of 4-7 emails delivered over a period of time. See the templete above for an example. You may also use this templete and workflow and edit to your liking. Things to include in your email: Accountability Motivational Inspirational Transformational Upsells Re-engagement sequence Abandoned Cart Follow-Up Sequence Thank You for your purchase/download Webinar/Workshop Sign Up/ Opt In Freebie/Lead magnet With Flodesk you can use analytics to see how often people are opening your emails, clicking links, unsubscribing, how often they are opening the emails, best times to send, ect.