Why I’d rather buy a "boring" juice store than a tech startup.
I see "entrepreneurs" spending 6 months picking a logo for a business that has $0 in revenue. They are chasing "digital gold" while the physical world is wide open.
Meanwhile, I bought a business that sells juice.
It’s not "disruptive." It’s not "AI-powered." It’s just profitable.
The Breakdown:
  • The Asset: A Clean Juice location.
  • The Revenue: ~$40,000 / month.
  • The Advantage: I didn't have to "find product-market fit." It was already there.
While the tech world fights for 5% margins, my "boring" storefront hits 30% because the competition in the real world is still using paper clipboards and doesn't answer the phone.
The strategy is simple:
  1. Acquire: Buy a cash-flowing machine from a tired owner.
  2. Optimize: Install the tech they’re afraid of (CRM, Auto-booking).
  3. Exit the Ops: Scale through professional management.
This is the "Blueprint" logic. We don’t build from scratch. We acquire, optimize, and scale.
I just finished a private video breaking down the exact P&L for this store so you can see the math for yourself.
Comment "PROFIT" below and I’ll send the breakdown to your DMs. 👇
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Rick Kurtz
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Why I’d rather buy a "boring" juice store than a tech startup.
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