The Super Bowl is the ultimate distraction
Today, millions of people will spend 5+ hours and hundreds of dollars watching other men achieve their dreams.
They’ll argue about the refs, the halftime show, and the final score. Then, on Monday morning, they’ll go back to a job they hate to pay for the wings they ate today.
Don’t be a spectator in your own life.
While the world is focused on the game, the Real Winners are focused on the infrastructure:
  • The Commercial Cleaning crews hitting the stadium at 2 AM.
  • The Waste Management companies handling the mountain of trash.
  • The HVAC techs ensuring the suites stay at 72 degrees.
These are the "boring" businesses that don't care who wins the trophy. They win because they own the scoreboard.
The Playbook for 2026:
  1. Stop building someone else's dream.
  2. Stop trying to "innovate" a new app.
  3. Acquire a boring business with 10+ years of proven cash flow.
Use today to enjoy the game, but use tomorrow to start the Acquisition Blueprint.
I’d rather own the local plumbing company than have a Super Bowl ring and a 9-to-5.
One is a trophy; the other is Legacy.
Comment "MVP" if you’re ready to stop watching from the sidelines and start owning the game.
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Rick Kurtz
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The Super Bowl is the ultimate distraction
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