Stop playing business on Hard Mode.
Stop playing business on Hard Mode.
Most people are addicted to the "Startup Dream" because they’ve been sold a lie that you have to suffer for 5 years to build something from nothing.
That isn't being an entrepreneur. That’s being a gambler.
If you want to reach $20k, $50k, or $100k a month in the next 90 days, you have two choices:
1. The Startup Path
  • 12 months of "building" (coding, logos, theory).
  • Burning your own capital on ads and dev work.
  • Result: A 90% failure rate and $0 in the bank.
2. The Acquisition Path
  • Find a business that has been profitable since 2010.
  • Use the bank’s money to buy the cash flow.
  • Result: You get paid on Day 1.
The "boring" businesses I talk about; HVAC, Pest Control, Cleaning; aren't sexy. They don't get featured on TechCrunch.
But they do something an app rarely does: They pay for your life.
I didn't buy my Clean Juice store because I’m passionate about cold-pressed greens. I bought it because it was a proven system I could optimize and exit from the daily operations.
The secret to wealth isn't innovation. It’s optimization.
If you’re still trying to "invent" a job for yourself instead of buying an asset, you’re just working a high-stress hobby.
Comment ASSET below if you’re ready to stop building and start buying. I’m going to reach out to a few of you today to see what deals you're looking at.
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Rick Kurtz
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Stop playing business on Hard Mode.
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