4d • General discussion
Stop buying "cool" businesses that keep you broke.
I see it every single day. A guy wants to buy a business and the first thing he looks for is a trendy gym, a high-end restaurant, or a "disruptive" tech startup.
That’s an ego play, not a wealth play.
Here is the reality of those "cool" businesses:
- Razor-thin margins (one bad month and you’re in the red).
- High churn (you’re constantly fighting to get new customers).
- Owner-dependent (the business dies if you aren't there 60 hours a week).
Compare that to a commercial HVAC or a septic company. It’s not "sexy." You can’t brag about it at a cocktail party.
But the margins are fat, the service is essential, and the competition is usually a 65-year-old guy who doesn't even have a website.
I’ll take a "boring" $500k profit over a "cool" $50k profit every time.
Stop looking for a business that makes you look good.
Start looking for a business that pays you well.
Drop a "BORING" below if you’re ready to prioritize cash flow over clout. 🥂
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Stop buying "cool" businesses that keep you broke.
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