15d • General discussion
Revenue Is a Trap
Most beginners buy businesses based on revenue.
Smart buyers don't.
A $2M business can be a terrible acquisition.
A $700k business can make you wealthy.
Revenue doesn't tell you:
• Cash flow
• Owner involvement
• Customer concentration
• Growth potential
Stop chasing the biggest business.
Start looking for the best one.
👇 What's the first number you look at when reviewing a deal?
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Revenue Is a Trap
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