A business isn't worth what the broker says.
It isn't worth what the seller wants.
It's worth what the cash flow supports.
That's why I spend very little time looking at the asking price.
I spend my time asking:
• How stable is the cash flow?
• Can I improve it?
• How much risk am I taking?
• What terms can I negotiate?
The best buyers don't chase discounts.
They create value through the deal structure.
That's how average acquisitions become great investments.
👇 What's the first number you look at when evaluating a business?