12d • General discussion
Most People Buy Businesses Backwards.
They start with the listing.
I start with the owner.
Why?
Because great deals aren't created by great businesses.
They're created by motivated sellers.
Retirement.
Burnout.
Health issues.
Partnership disputes.
Those create leverage.
The business is only half the deal.
The seller is the other half.
The best negotiators understand both.
👇 What's the #1 reason you think small business owners sell?
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Most People Buy Businesses Backwards.
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