Do not be overcome by evil, but overcome evil with good. This week at my 7-year-old’s football training, the team were practising penalties. A few of the boys began chanting “miss, miss, miss” as their teammates stepped up to shoot. One boy missed… and walked away visibly upset. The coach addressed it immediately – as he should. But when my own son came off the pitch, I didn’t shout or label him as “naughty.” Instead, I asked him to step into the other boy’s shoes. “How would you feel if that was you?” “Sad.” “So how do you think he feels now?” “Sad.” “Is it kind to make someone feel sad?” “No.” “What’s the right thing to do?” “To say sorry.” So he did. Will he always get it right? No. Is he a bad kid? Absolutely not. He’s learning what good culture looks like. And this applies far beyond football fields. In families. In leadership. In teams. In business. Culture isn’t created by rules alone. It’s created by the identity we reinforce: “I am someone who takes responsibility.” “I am someone who considers others.” “I am someone who contributes positively.” That’s why goal setting that focuses only on targets often fails. Lasting change starts with identity and if we root our identity in Him, then we will see the culture around us change because we do things differently!