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Jul 3 •
👋 Welcome to the Ecom Email community
Everything here is built from what we’ve learned at VEX Media over the past 6+ years working with 200+ ecommerce brands across 35+ industries and 20+ languages. 👇Read Here’s how I recommend getting started: 1. Go to the Classroom and start with Module 1 The course is structured to take you from the fundamentals through the full email marketing system: → Technical setup & deliverability → Email design, copy & fundamentals → Automated flows → Segmentation & campaigns 2. Use the resources, don’t just watch the videos Throughout the course, you’ll find templates, swipe files, SOPs, toolkits and real examples you can use for your own brand. 3. Ask questions If you’re stuck on something, post it in the community. Whether it’s a question about your flows, campaigns, deliverability, segmentation, design, copy or strategy - ask. We’ll also be adding live Q&A sessions soon where we can go deeper into specific questions and accounts. The course you see today is only the foundation. We’ll continuously add: 📩 New email & flow swipe files 📚 More course material and advanced lessons 🛠️ Templates, SOPs and practical resources ⚡ Quick tips, tests and ideas directly in the community feed 🎥 Live Q&A sessions My team and I are inside ecommerce email accounts every day, so as we find something interesting, run a successful test, or see a mistake worth avoiding, we’ll share it here. One last thing: introduce yourself below. Tell us: 1. Who are you? 2. What brand, business or clients do you work with? 3. What’s the #1 thing you want to improve about your email marketing? Welcome to the community. Start with Module 1, and I’ll see you inside.
17d •
ECOMMERCE SUCCESS STORY
A few months ago, I was constantly wondering why some eCommerce stores were making sales while others struggled. After spending time learning, testing different strategies, and fixing the mistakes that were holding me back, everything started to change. Now, I'm seeing results that I once thought were out of reach. One thing I learned is this: in eCommerce, the right strategy matters far more than just having a store. If you're still struggling to get results, what do you think is your biggest challenge right now?
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24d •
Need help architecting age-based lifecycle flows on Klaviyo for a baby subscription brand
I am working for a ecomm subscription brand that sells baby skin care products (baby body wash, lotions, diaper rash cream, powder, etc.). If I have to setup a Klaviyo flow keeping in mind the baby's age and controlling how someone would get the email based on the baby's age how would I do it? For example if there's a milestone based email flow that sends emails every month (0-12 months), but say I have two customers enter the flow: One whose baby is 1 month old and the other customer whose baby is 7 months old, how would I control what emails should they get on Klaviyo? And how would I also control my subscription architecture (the subscription perks the 1 month old baby gets will not be useful / relevant for the 7 months old baby). And say I also want to attract & nurture expecting parents how would factor them into this flow? Thanks! :)
26d •
ECOMMERCE SUCCESS STORY
A few months ago, I was constantly wondering why some eCommerce stores were making sales while others struggled. After spending time learning, testing different strategies, and fixing the mistakes that were holding me back, everything started to change. Now, I'm seeing results that I once thought were out of reach. One thing I learned is this: in eCommerce, the right strategy matters far more than just having a store. If you're still struggling to get results, what do you think is your biggest challenge right now?
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Jul 2 •
This email flow is helping our clients convert more visitors into buyers
We’ve been running this flow for 1.5 years now, and across 40+ ecom accounts it consistently becomes one of the stronger revenue drivers outside the standard flows: Every brand focuses on the welcome flow. Someone opts in, they receive 4–5 emails, maybe a discount, maybe a product introduction. If they buy, great. If they don’t, most brands simply move on. But that’s a strange place to stop. These subscribers just raised their hand and showed interest in the brand. The problem is that after the welcome flow ends, they are often treated the same as every other subscriber in the list. So we built what you could call a delayed welcome sequence - a non-buyers flow for new subscribers. If someone subscribes but does not place an order during the welcome flow, we trigger a second nurture sequence roughly 25–30 days after the original opt-in. The goal is simple - give the first purchase another chance, but approach it differently. The offer might change. The positioning might change. Sometimes we introduce a different hero product instead of pushing the same one from the welcome sequence. In other cases we use more educational emails that remove objections we’ve seen from other customers. What we’ve learned is that the first offer doesn’t always fail because the subscriber isn’t interested. Sometimes it simply wasn’t the right angle. So by revisiting these high-intent subscribers a few weeks later, we’re able to convert a meaningful portion of people who would otherwise stay permanent non-buyers.
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