🎨 Artist Success Research Project
I’ve been wondering something…
Why do some artists consistently sell their work online while others—equally talented—struggle to make sales?
Instead of guessing, I’d love for us to investigate this together.
The Challenge
Find one or more artist who appears to be selling successfully online and share your findings below.
It can be any artist:
  • Emerging artist
  • Full-time professional
  • Daily painter
  • Abstract artist
  • Realist artist
  • Digital artist
  • Print seller
  • Commission artist
The goal is not to copy them.
The goal is to understand:What are they doing that works?
Questions to Research
1. Who is the artist?
Share their website, Instagram, Etsy, Daily Paintworks, or wherever they sell.
2. What kind of art do they make?
  • Style
  • Subject matter
  • Medium
  • Price range
3. Where are they selling?
  • Website
  • Etsy
  • Daily Paintworks
  • Shopify
  • Galleries
  • Art fairs
  • Instagram
  • Other platforms
4. What seems to attract buyers?
Examples:
  • Strong storytelling
  • Unique style
  • Consistent posting
  • Emotional connection
  • Affordable prices
  • High-end luxury branding
  • Limited editions
  • Commissions
5. How often do they post?
  • Daily?
  • Weekly?
  • Several times a day?
6. What type of content do they share?
  • Finished artwork
  • Work in progress
  • Studio life
  • Tutorials
  • Personal stories
  • Time-lapses
  • Collector photos
  • Other…
7. What can we learn from them?
This is the most important question.
What is one thing you think contributes to their success?
For those who enjoy digging deeper:
  • How many followers do they have?
  • Do they have an email list?
  • Do they sell originals, prints, or both?
  • Do they use scarcity (“only one available”)?
  • Do they tell the story behind each piece?
  • Are they targeting collectors or casual buyers?
  • What emotions are they selling?
Our Goal
By the end of this project, we’ll hopefully identify patterns.
Or maybe we’ll discover something completely unexpected.
If enough people participate, we can compile all our findings into a community guide:
“What Successful Online Artists Do Differently.”
Who’s in? 👇
Drop the first artist you’re going to investigate below.
A thank you to who came up with this idea 🙌💪🏼💥
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40 comments
Valérie Van Kraaij
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🎨 Artist Success Research Project
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