Thanks again to everyone who joined the live Research Signature Story session — brilliant questions and examples from the group. Do this now: 1. Download the Quick Start Workbook The Research Signature Story – Quick Start Workbook gives you: - The 5 core principles in one place - The 4-part framework (Audience – Theme – Spark – Proof point) - Templates for your 30-second and 150-word versions - A 14-day plan so this doesn’t stay “nice theory” Download it below! Use it while you watch the replay and you’ll have a first usable draft by the end. 2. Share your 30-second story for feedback Once you’ve done a first draft, post it in the community: - Start your post with: “My 30-second story – Draft 1” - Paste your 2–4 sentences - Add one line on who you’re targeting (academics / industry / policymakers / public) I’ll scan these over the week and jump in with specific, practical feedback. Want to go deeper? Join the Premium tier If this training and workbook help you get clarity, Premium is where we keep building on this every month. Premium members get: - Webinar vault – access to all past trainings and replays - Workbooks and templates – including paper writing, visibility, and collaboration tools - Paper Writing Workshop + Masterclass – practical guidance on writing papers journals actually want - Ongoing sessions on publishing, LinkedIn, and industry collaborations Pricing is intentionally kept affordable: - Monthly: $9/month (cancel anytime) - Annual: $5/month (billed $60/year, save 44%) If you’re serious about turning your research into publications, visibility, and opportunities, Premium gives you the structure, tools, and support to do it. 👉 Check out the Premium options here:https://www.skool.com/research-career-club-8446/plans

I'm looking forward to seeing you today during our Research Signature Story training later today. Time: 3pm GMT Location: Google Meet -> https://meet.google.com/joh-wmgd-uya Check out the community calendar for details: https://www.skool.com/research-career-club-8446/calendar

We're running the community training this week, focusing on how to explain your research expertise to academic and non-academic audiences - check out the calendar for details. A small change this week: we'll be running the training on Google Meet as a trial. Link in the calendar, but will also send it before the training as a reminder. What we're going to talk about is a short, repeatable way to explain: - what you work on - why it matters - and how it creates value beyond your niche There’s a simple structure behind it (with a few key decisions), but most researchers are never taught it. I'm going to do it next Friday. I'll help you: - understand the core pieces of a strong researcher's story - see concrete examples (including mine) - start drafting your own in multiple lengths If you have any questions about this already, leave comments below.

If your research lives only in journal PDFs… you’re leaving impact on the table. A LinkedIn newsletter turns your expertise into a series people can subscribe to (and actually get notified about). Because when someone subscribes, LinkedIn can show them updates in-feed, and, depending on their settings, send notifications and an email when you publish. ​ And importantly: anyone can discover, read, and share your newsletter, while members can subscribe. It works well for me. ​ Here’s the play: 1. Pick ONE “research theme” Not your whole department. One theme you can own for 6–12 months. Example: "Decarbonisation by Prof Hanak”. 2. Turn papers into episodes Each issue = one idea. The goal isn’t to impress reviewers. It’s to help smart non-specialists apply your thinking. 3. Use the 3-line promise Hook (one line). What they’ll learn (one line). Who it’s for (one line). (Then earn the click.) 4. Write like a human Start with the problem you’re solving. Then the insight. Then the “so what”. Add the citation/link at the end for those who want the full method. 5. Make it scannable Short lines. White space. Simple headings. Your newsletter is read by busy people between meetings (and on phones). 6. Close with an invitation End with a question, or a P.S. that tells people what to do next. ​ Example: “P.S. Want the template I use to turn a paper into a newsletter issue?” Keep a publishing rhythm you can sustain Monthly is better than weekly-that-dies-in-3-weeks. Consistency builds trust (and subscribers). If you’re an academic: what would your newsletter be called—and what’s issue number 1?

You've probably seen this. “New paper.” “New project.” “New award.” And then they wonder why collaboration invites don’t follow. Here’s the lesson I learned the hard way: visibility doesn’t come from posting more. It comes from showing up where the right people already pay attention. Try this 15‑minute routine for the next 30 days: - Build a “Comment List” of 15 people: 5 in your niche, 5 adjacent, 5 decision‑makers (industry, funders, policy, lab heads). - Leave 5 comments/day that add value (not “Great post”): 1 insight, 1 implication, 1 practical example from your work. - When you comment, write for the room, not just the author (assume 500 silent readers). - Once/week, write 1 post that turns a paper into outcomes: Problem → What we did → What changed → Who it helps. - When someone replies to your comment, send 1 simple DM: “Thanks for the discussion—are you working on X as well? Happy to share a relevant resource.” If you did this for 30 days, what topic would you want to be known for on LinkedIn?