Mar '25 • Wins
Do Hard things before your Sales Calls
On the Mindset Call this last Monday I was challenged by 2 things.
1) If you want to lead your prospects, lead yourself first
ex: If you are giving advice to prospects that you yourself haven't worked through they will feel it
2) Do challenging things and everything else will become easier.
ex: Doing Cold Plunges... that is not enjoyable-ish. But it's good for you
Throughout the rest of the day those 2 Ideas raced through my mind
As some of you know I am marathon training. And today was a long run Day. For whatever reason I was finding excuses not to do it. Like "Well I need to get ready for my Sales Call" or " I am sore"
But those 2 questions plagued my mind...
So I decided screw it.
Lets Run.
So I did. I ended up running 12km, which was 2 more than I had to do. And then a few minutes later I had my sales call with a prospects.
It was a phone call, in the middle of a gym locker room. My feet were sore, and my mouth was dry.
But my mind was Clear. I was effortlessly handling my prospects objections, left and right. And I wanted him to talk more and me listen because I was trying to calm my breathing.
Nonetheless 45 minutes later. The Deal was closed. In the middle of a gym locker room no less
Some key take aways for this.
  • I decided to follow through on my commitment and was in alignment with myself
  • I literally just ran more in an hour and 30 minutes than I had my entire life. Having a conversation after that did not seem as intimidating
  • I knew the principles from all my training with and so I didn't need a script.
TLDR: I ran a 12 km then hopped on a follow up call with a prospect and closed him script less.
What about you guys? Anybody have a similar story?
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Matt Fabella
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Do Hard things before your Sales Calls
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