We knew something was structurally broken, so we tore the whole setup apart: 1. Ditched broad "distressed" keywords — too many tire-kickers. Narrowed to higher-intent terms + heavy negative keywords. 2. Got specific with the offer — "we buy houses" is invisible. Probate, tired landlords, pre-foreclosure, inherited property copy crushed it. 3. Fixed the landing page — one offer, fewer fields, fast load, proof above the fold. Conversion roughly doubled. 4. Weekly creative testing on Meta — killed underperformers in 48-72 hrs instead of letting ad fatigue eat the budget. 5. Tracked to the dollar — every lead tied back to the exact campaign/ad/creative that produced it. Once you can see real cost per lead by variant, you stop guessing. Same channels, same market, same budget. Just a much sharper system. Anyone else fighting high cost-per-lead on PPC/Meta right now? Drop your numbers, curious what everyone's seeing. Learn more at: REIRank.com

Hey y’all! Tomorrow night’s call is shaping up to be a good one. → A live look at a deal raising through crowdfunding / fractional investing → Real capital-raising tactics from someone actively doing it → Plus: an exclusive offer available only for those that attend tomorrow’s call 7:30 PM EST on Zoom. Register here: https://luma.com/bud9cz94 See you tomorrow.

When we first looked at our marketing, direct mail was doing most of the work. SEO was outsourced for $3,500/month, but results were limited. Instead of continuing to pay for activity without clear outcomes, we brought SEO in-house and rebuilt the strategy around one goal: **Show up when motivated sellers in our market are actively searching for help.** Here’s what we changed: - Built a site focused on local seller-intent searches - Created market-specific pages for Northwest Indiana - Improved site structure, page speed, and conversion paths - Published helpful content around common seller situations - Tracked calls, form submissions, and lead sources—not just rankings The result? SEO became our second-largest lead source, generating **38–45 leads per month** and outperforming a **$10K/month Google Ads budget**. The lesson: SEO is not just “write blogs and wait.” It works when your website is built around the exact problems your ideal sellers are already searching to solve and when you track whether that traffic becomes real opportunities. What local keyword or seller problem should your business own in search? Get help with REI SEO at: reirank.com

Started this community yesterday with one goal: help real estate investors and wholesalers build a real, predictable lead engine not guesswork, not "spray and pray" marketing. In less than 24 hours, 9 of you showed up. That tells me something: people are tired of chasing leads with no system behind it, and ready to actually build one. Here's what's coming as we grow: - Real strategies for generating motivated seller leads (SEO, paid ads, direct mail, and more) - Breakdowns of what's actually working right now vs. what's just noise - A space to ask questions, share wins, and get unstuck If you're here, drop a comment: what market are you working, and what's your biggest lead gen challenge right now? I read every one. Let's build something real together. Glad to have all of you here. Lets get more here so we can build something bigger and better together.

Thanks for allowing me to come play. I'm looking forward to learning from everyone and contributing where I can from my 26 years of experience.