COACHING = BABYSITTING YOU?
In real estate recruiting, few words are more deceptive than coaching and mentoring.
Brokerage ads promise “training,” “mentorship,” “coaching,” are common.
A struggling agent hears those words and imagines an experienced, successful Realtor® standing nearby, patiently guiding every step, answering every question, reviewing every script, attending every presentation, and holding the agent’s hand until success arrives.
That is not coaching. That is not mentoring.
That is babysitting.