Edie Leon, the founder and broker of Local Realty Agency. Edie shares how she grew her boutique brokerage to over 150 agents by doing the exact opposite of industry trends: focusing on local, in-person connection rather than going completely virtual. She discusses the dangers of the "MIA Broker" epidemic, why 70% of agents fail despite having endless training, and how to match your lead generation strategy to your unique personality profile to prevent burnout and skyrocket your success.