A listing agreement is a contract between a seller and a real estate agent/brokerage. It sets the agentâs authority to market the property, defines commission terms, and specifies the agreement period.
â Why Exclusive Listing Agreements Matter
⢠Guarantees the agent compensation if the property sells during the termâwhether the buyer comes from another agent, the seller, or elsewhere.
⢠Motivates the agent to invest fully in marketing and negotiations.
⢠Protects commission: even if the seller finds the buyer, the agent receives at least half of the agreed commission.
âď¸ Bottom Line
An exclusive listing agreement ensures the seller gets dedicated representation while the agent is fairly compensated in all scenarios.