Question for the Community: Customer Segmentation + AI Email Templates
Hi Serop, Nadia, and the community, I have a question that goes a bit beyond the standard Week 4 assignment. It touches on customer strategy before you start building automation. The short version: How do you combine customer segmentation (BCG Matrix + mindset alignment) with AI email templates to get consistent output per customer segment, without the AI making things up? I've written out my thinking in the attached document. It includes a "4D Customer Model" that I use to segment customers based on value, growth potential, mindset alignment, and time (where is this customer heading over the next 3-5 years?). I'd be curious to hear your thoughts, both for the Week 4 assignment and as a potential service offering for automation consultants. Has anyone else experimented with customer segmentation before building email workflows? Would love to hear different approaches. See attachment for the full version. Wouter