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The $100k gap between owning auction training and running one
Chad popping in... I ran an auction recently with a partner. The winner got access to a training built to help her create offers her people would ACTUALLY buy. She was excited to be announced as the winner. Got everything paid and access to the training. This week I reached out to check in on her progress. See if she need help. Her response? "I logged in... and that's about as far as I got." She'd put it on the backburner because she'd just started another campaign and was heads-down on that. And my immediate thought was... "How do she know THIS campaign is an offer her people will actually buy?" Read that again. She paid for a training on how to build an offer her audience is HUNGRY for... Then went and built an offer based on what she THOUGHT they wanted. The exact opposite of the thing she just invested in. I've been guilty of this too. We collect the map. Then we wander off without reading it. And here's the part nobody wants to hear... Buying the course feels like progress. Logging in feels like progress. Bookmarking the module "for later" feels like progress. But it's motion. Not action. The breakthrough was never hiding inside the training. It was hiding inside the DOING. The people I've watched actually break through? They didn't binge the content. They opened it up, grabbed ONE thing, and went and DID it that same week. Messy and Imperfect. But done. My friend Tony did this in an auction right after Christmas last year. Pulled out $98,000 from a small Skool group built from his partner's email list. Never ran one before. Same thing happened to me. I pulled in $10k for a partner with just 25 people in the auction. Not as impressive but still pulled out more than the partner did with her Mother's Day special. The DOING is where the real learning happens. Now let me rub off some of the shiny here, because I don't want this to sound like a Nike commercial... Doing is scary. Watching videos or downloading PDFs is safe. When we're consuming a course, we can't fail.
The $100k gap between owning auction training and running one
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What if getting leads could actually be FUN?
Hey Chad Boswell here. There's a guy... let's call him Dave. Dave's a coach. Good at what he does. But every month starts the same way. Pay for ads. Pay for leads. Post more content. Schedule another webinar. Build another slide deck nobody asked for. And after all that? The people who finally raise their hand… half of them were never gonna spend a dime. Noooo thank you! That's a lot of money and a lot of Sundays gone to fill a pipeline with tire-kickers. I know that treadmill. I ran on it for years. Then I found something backwards. Most folks think leads live in cold audiences you have to warm up with ads and effort. But some of the best ready-to-buy-now prospects are already sitting inside somebody's email list… Bored, ignored, forgotten. An audience the owner already paid for and stopped talking to. I don't buy new attention. I throw a party inside attention that already exists. I call it a FUN Auction. Here's what one looked like: 🔥 A 60-person Skool group. 🔥 25 of them showed up to the auction. 🔥 They fired off 359 comments. 🔥 Two winning bidders paid $2,700 each. 🔥 The folks who didn't win still spent another $4,630. 🔥 Total for the partner: $10,030. 🔥 Paid ads used: ZERO. Every one of those bidders came from the partner's own email list. And they had a blast doing it. Here's the part that still trips me up… Those 359 comments become the sales page. The best, most expensive copywriter on the planet couldn't write what those bidders wrote about each other. Because it isn't copy. It's a room full of real people talking themselves into buying... out loud, in public. No cold traffic. No new ad spend. No webinar on the calendar. Just a forgotten audience, woken up and having fun. That's what we play with inside the Ready-To-Buy-Now Lead Machine. You've already come in FREE. If you decide you want the actual nuts and bolts… Become a paid member for $9/month and get the real training ... The 24 Hour FUN Auction and Destroy A Bill With A Pop-Up Auction.
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Start Here!
Welcome to READY-TO-BUY-NOW Lead Machine! I'm Chad Boswell (some people call me Daniel). You're in the right place if... You're looking to generate dozens to hundreds of READY-TO-BUY-NOW leads in 2 - 24 hours... While creating crazy engagement and excitement with your audience... WITHOUT ads, SEO or posting to every social media account known to man. How? We're running 5 and 6-figure FUN auctions right in Skool. It's a blast watching everyone placing bigger and bigger bids in the comments. It goes NUTTZZOO! It's not uncommon for these auctions to crack $100k using our follow up strategies. Want to see an example? I've got a 2 part recording of a LIVE fun auction in progress. The guy that ran it pulled in $30,000 from the 24 hour auction. If you want the videos (5-minutes each) drop a comment with a 1 - 10. 1 - I'd rather watch water boil than watch a video about auctions from you Chad 10 - I'd stick my hand in boiling water if it meant I could pull out $30k from my audience in 24 hours! Or any number in between. Also, tell me a bit about yourself and your business while you're commenting! Winning together, Chad Boswell
Start Here!
Sluggish sales despite a great offer?
Recently, I’m walking on one of the back roads in my neighborhood. And I hear it. The sound that brings more joy to my heart than just about anything. Kids laughing. Playing. Screaming. Having absolute FUN. Man... To me that’s one of the most beautiful sounds on earth. You know what hit me? We lose that as adults. Somewhere along the way we decided “professional” and “fun” are like water and oil. They aren’t supposed to mix. So what happens? BORING presentations. Bland sales pages. Sluggish sales. Then we throw AI into the mix... “Here’s the kicker...” “Let’s dive in...” And potential customers tune out because the smell the AI slop. Most Skool group owners look at their numbers and think... ”We’ve got a trust problem.” It could be if you aren’t delivering on your promises. However, if you have a stellar offer but sluggish sales? Here’s what’s really happening... We don’t have a trust recession. We have a FUN recession. People are STARVING for businesses that feel...human. That make them smile. That don’t sound like regurgitated AI slop from Robby the Robot. Think about it... When’s the last time you bought something from someone who bored you to tears? Yeah… me neither. We’ve discovered a clearly different and desirable way to bring back the FUN in business. By running 5 and 6-figure auctions inside of communities (cameras optional). The full strategy is available in the classroom whether you want to run a 24-hour FUN auction... Or a pop-up auction that can bring in ready to buy now leads before lunch. Normally, they are $27 each. However, paid members get full access for $9 / month. Let's have FUN together, - Chad
Sluggish sales despite a great offer?
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Most businesses create promotions they secretly hope no one will claim. "Get our product free when you refer 47 friends!" "Win a year of service by being our 10,000th follower!" They sound generous. But they're designed to be nearly impossible. A prime example? There's this restaurant in Mobile, Alabama that put up a sign in the 1930s. "Free oysters to any man 80 years old accompanied by his father." For nearly 90 years, no one claimed it. Last month, James Rush walked in with his 80-year-old son Jimmy. The restaurant honored it. Made headlines across the country. Generated more goodwill than any paid campaign could buy. Here's what most businesses miss when they create these "promotional unicorns." They think they're protecting margins. But what actually happens? Customers stop engaging entirely. Because when a promotion feels unattainable? People don't even try. Compare that to what happens when you flip the model. When you create promotions where everyone can win something. I've seen businesses run 24-hour auctions where every participant walks away with value. Maybe the highest bidder gets the premium package. Every bidder gets something useful just for participating. But it doesn't stop there. Simple one-to-one follow up gets up to 95 percent of bidders saying YES to an offer. One business auctioned a high-ticket $1,000 emails coaching package. Everyone who bid received the $1,000 email template. The auction generated hundreds of participants in 24 hours. The winner walked away with the full package for $8,200. But, those other participants became ready-to-buy-now leads who had already demonstrated buying intent. Within two days, the auction made a total of $30,000. The math works differently when everyone wins something. The restaurant's sign hung for 90 years. Cost them one dozen oysters. Generated national press coverage for a near impossible challenge finally met. The 24 hour FUN auction also creates a challenge. Hundreds of bidders challenging each other to take the top prize.
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