24d • General
Why you get upset customers and how to prevent it
You get to the job and you need to add on another $100 because what they need isn't included in the base price. They get upset because they thought everything was included in the ad, you get upset because it's not.
Now you want to fully change the ad even though it is getting a strong ROI. Now you make less money.
How do we solve the root problem which is that your business has no expectation setting process?
I go over that in this video. Everyone should watch it
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Why you get upset customers and how to prevent it
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