Sell the Transformation ( Ritual): When creating content, focus on offering transformation and a ritual. People don’t want to buy a product; they want a transformation. For example, make a video showing a face-sculpting ritual using lymphatic oil, soap, and the formula. Don’t sell the formulas—sell the ritual. Here’s my daily lymphatic drainage formula: “Give it two weeks and see the results.” The products and rituals will deliver the proof. Watch Cassandra’s video - it's a good ritual video here.https://www.instagram.com/reel/De2HCOgBnb9/?dlrf=MWlwd2hqbTQ1NjlwYQ==