✅ Since you guys liked the last Skool Exclusive video with Roman, I figured I’d record a new one. The topic is a concept I’ve been mulling over for weeks. And one I’ve already teased a bit in earlier videos. It’s primarily about one thing: 👉🏼 How to combine branding and hype. The two main approaches of successful publishers can be broken down into these two: 1. Brand building, thinking long-term 2. Capitalizing on hype, making a lot of money in the short term Especially over the past two years, hype has become very lucrative. People like me, who do a lot of branding, have therefore been keeping an eye on hype publishers for quite some time. The biggest problem so far was that hype and branding weren’t really compatible. At least, that’s what we all thought. 😅 But last year in Q4, I combined the two... and it was so successful that I’ve spent the last six months racking my brain trying to figure out what the systematic strategy behind it really is. That’s what this video is about. Or rather, the script I’m skimming through in this video. The long-term goal is to create a longer video for YouTube, in which I’ll explain this topic in even greater detail. Until then, though, here are my thoughts on the subject Feel free to share your thoughts in the comments. Any input helps me further develop the concept. 🙌🏼 Best Andrey 🔴 P.S. We just released the new Meta/Facebook Ads Creative Tool in the Visuals Suite. All Pro users can now create Facebook ad creatives for their ads. I built this mainly for myself because I was sitting there a few weeks ago and waited 30 mins to create 10 split test variants for my new facebook campagin. Now I can create those 10 in less than 5 minutes with this tool :D I hope you like it as much as I do. If you run any Facebook ads, test reader or sales-driven ads, for example, this will definitely help you a lot! 🎉

I really need help finding what books are my competitors. I watched a few videos already, but I guess I'm just slow 😶‍🌫️. Andrey showed Amazon screen with books in a niche (ex: inner child healing) he quickly scrolled the page and chose 3 competitive books. He chose them lightning fast, and I didn't fully understand his thought process 😃 I understand about point of attacks, but he spent 5 seconds analyzing the whole page like he was the ai himself 🤣👍🏻I barely had time to see all the books on the page, and he already chose 3. lol. I feel like it will take me half an hour+ looking at each book, carefully comparing BSR, reviews, book image.... He did it so fast that I literally had to slow down the playback speed to try and figure out what he saw that made him choose those specific 3 books.😆 I'm afraid I'm not built for this 🤣 Just me or is everyone on his level now? haha

I'm aiming to publish one book per month with PublishFlow. My first book is completed and will be published this month. I have been building an ARC list with this first book. For the second book I am aiming to publish this one month after the first. Both books are over 250 pages. My dilemma is contacting the arc readers soon after the first book. For a human to write two books of this length in two months is an achievement! And one every month after that. Superhuman! The ARC readers will be suspicious for sure. That said I think one book a month is workable. However producing 2, 3, 4 or 5 high content books a month. This is not humanly possible. Andrey has always emphasised that quality and the benefits to reader are paramount. Now, lets factor in Amazon KDP, when we publish we have to declare the tools we use. Amazon KDP are just getting to know PublishFlow and will be watching its progress. My fear is that the mass production of high content ai books by some publisher will damage PublishFlow and its members. My views may be controversial but I believe that in time there will be other tools like PublishFlow where anything goes. PublishFlow is in the position to be the standard bearer and should be setting the bar high and keeping it there. For me, I think one, possible 2 high content books a month is more than enough for any publisher. You put the work into these books you will get the return and this platform will not be flagged by Amazon KDP. If I am missing something, I'm sure someone will let me know, I am open to be corrected.

I really loved Andrey’s Q4 video, if you haven’t watched it, it’s not to late. But I’m struggling to understand how you create a Christmas angle in ANY niche. Andrey, since you had such huge success with this last year, it would be awesome if you would consider going a little deeper into this, in your next live. Perhaps you could even get members to suggest an niche, and you could give us an idea how you would create a Christmas themed book around it. Can we use the niche positioning tool to help us with this?

I noticed that the newest video didn't get many clicks from subscribers. 👉🏼 https://youtu.be/XIIGCfPCquA It seems the topic was too specific for many people. Something I noticed now after around 20 published YouTube videos: 👉🏼 The more generic videos seem to make more clicks. Do you guys enjoy the really specific videos like this new one or more basic videos? Please vote, and feel free to give me your opinion in the comments. Best Andrey