Jul 28 (edited) • 👂🏼 General discussion
📺 PTN Insider Reports — Weekly Posts
The industry doesn’t hand out blueprints. We do.
Most creators waste years trying to figure out how the industry works.
Staying ahead is how I was able to get through the mess/noise others created.. or I "allowed" because I was not informed... So I had this mindset to get the right insights before everyone else.
That’s what this is.
Starting this week, we’re dropping something new inside the community:
I’ll be dropping weekly reports inside this community that give you an inside look at what’s actually working in visual media music right now, straight from the
--- 📺 The PTN Insider Report. ---
Real case studies. Real projects. Real strategy.
These aren’t hypotheticals.
Each report gives you a direct look into how the music business actually functions for creators in visual media, covering deal structures, scoring workflows, licensing frameworks, publishing and rights management, creative career pathways, industry shifts, and simplified breakdowns of complex legal or business models that impact how creators earn, grow, and sustain momentum. - This is just the framework that these will touch on, to at least bring you, creators, the "awareness" lens.
Each report follows a set rhythm -not just what’s happening, but how to interpret it. That’s why we built a full report skeleton to give structure.
Here’s what to expect each week:
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Every Weekly- PTN INSIDER REPORT - follows this Exact process:
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• 📍 CONTEXT / INDUSTRY SHIFT - What’s changing right now and why it matters to you
• 📂 CASE FOCUS / BREAKDOWN– We focus on something in the industry and break it down
• ✅ TAKEAWAYS / ACTION STEPS - What you should be doing now to grow and position yourself
• 🔬 PTN Lens - How we at PTN interpret this shift (simple, visual, or editorial POV)
• 🔍 FINAL REFLECTION / CREATOR LENS - What this means for creators like us/ the mindset
• 📎 SOURCE SIGNALS - We give you the "sources" to verify and read on yourselves.
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This isn’t recycled Reddit advice.
It’s built from real-world experience - bootstrapping in the industry, working client pipelines, and the academic lens I’ve developed through Berklee’s graduate program.
It’s a mix of field-tested strategy and hard-earned scars.
Some of you are still finding your voice. Some of you have it, but don’t have the structure. These reports are meant to give you both, or at least hand you a new "lens" to build from.
Each PTN Insider Report isn’t just information; it’s a training tool if you choose to use it that way. For those still in the building or growth phase, these reports offer more than insight. They help teach you how to see the industry differently.
So....we don’t just tell you what’s happening. We break down how to read it for yourself.
First report drops this Friday. But I’ll be posting a soft drop of one later today to set the tone.
If you’ve ever felt like the industry wasn’t built for people like us…This is the thread where we flip that.
🫡 Stay tuned
-Gil
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📺 PTN Insider Reports — Weekly Posts
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