Mailchimp emails - £300,000 income · Property Site Finder

Mailchimp emails - £300,000 income

We’ve started looking back at our numbers for the year. And we have tracked just over £300,000 of income from what are effectively cold emails initially.

51,000 emails sent via Mailchimp in this calendar year.

Not automated spam.

Not daily noise.

Just consistent, considered emails trying to be useful.

A few honest takeaways from our side:

We have sent consistently but sometimes when we send an email a potential client will reply to an email, maybe, sent 3 years ago. IT IS STRANGE, but has happened many times this year.

Our thinking is that the recent email reminds the client that they wanted to talk to us about something we previously sent. So they search and then reply to the relevant email they want to talk to us about.

Consistency beats brilliance every time

Replies matter more than open rates

Trust compounds quietly over time

Email still feels unglamorous compared to social, but it’s been one of the few channels that reliably starts real conversations for us.

Curious to hear from the group...

Are you emailing regularly, occasionally, or not at all?

What’s been your biggest blocker with email this year?

Christmas is usually when people reflect, and hope it was worth sharing.

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