How I build out a full ICP list and contact every ideal client

Really enjoyed meeting a few of you on Thursday. A few people asked me to share what I've been working on, so I thought I'd start posting regularly in here.

I've recorded a quick Loom walkthrough rather than just writing it out — easier to show than explain.

https://www.loom.com/share/468d4e85407849a1bdac1424564ea9ac

In short, here's what the system does:

1. Start with LinkedIn Sales Navigator to find every company that fits your ideal client profile — industry, location, headcount, job titles.

2. Export the data through Vayne.io — gives us first name, last name, job title, LinkedIn summary, and company description. All useful for personalisation later.

3. Run the list through a Make.com workflow that acts as a lead qualification assistant. It checks each lead individually against your ICP criteria and gives a verdict, a reason, and a personalised icebreaker.

4. Get verified emails through AnyMailFinder — hitting about 80% match rate at the moment.

5. Load everything into Instantly and set up a multi-step email sequence with A/B/C testing. Every email uses the icebreaker from step 3, so none of the emails are the same.

6. Track everything through analytics — opens, replies, opportunities.

I've also got a cold email playbook I'm happy to share — just give me a shout if you want it.

Hope you find this useful 🙏

2 comments