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Jan 11 • General discussion
A conversation I had with a developer this week stuck with me.
They said something along the lines of:
“When a genuinely good deal lands on your desk, your instinct isn’t to shout about it. Why would you? The last thing you want is to draw attention from competitors.”
And they’re right.
Most serious developers don’t broadcast deals. They quietly pressure-test them with a very small circle of trusted people — an architect, a planner, a broker, maybe one investor. People who can help improve the deal, not compete for it.
That presents an interesting challenge for a community like this.
If everyone feels they can only share deals once they’re fully de-risked, publicly identifiable, or already gone… we’ll never really talk about deals at all.
So I want to be very clear about something.
It is absolutely fine to use a masked or invented address here! No shame. No judgement. No need to explain yourself.
If you want to call it “12 ABC Avenue” instead of the real site.... do it. If you want to change the town but keep the planning context, numbers, constraints, and strategy please do it.
What matters is not the postcode. What matters is the thinking.
This community works best when:
- The deal logic is real
- The numbers are real
- The questions are real
And the learning is shared with people who are here to help you think better, not to race you to the site.
My hope is that this becomes a place where:
- You can safely workshop a deal before it’s ready for the outside world
- You can stress-test assumptions with people who understand development
- You can improve outcomes without increasing risk
So please don’t hold back because you’re worried about being “found out” for protecting your position. That instinct is sensible. We just need a structure that allows good conversations to happen anyway.
If you’re ever working on something and unsure how to share it (real address or masked) post it and say what you want feedback on.
That’s how this community gets useful.
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A conversation I had with a developer this week stuck with me.
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