2026 is shaping up to be a defining year.
Teams are getting smaller. AI is moving from “nice to have” to day-to-day infrastructure. And the type of work PMs are managing is changing faster than many roles are being rewritten.
In this week’s newsletter, I break down:
- Why organisations are choosing systems over headcount
- How PMs are expected to work with AI, not around it
- What’s changing in media, content, and digital delivery
- Why entry-level PM roles are under pressure
- Where PMs still add irreplaceable value
This isn’t about fear or replacement. It’s about clarity.
Which part of your role today would be hardest to replace with a tool, and which part is most at risk?