Learn programmatic advertising from the ground up with live, interactive sessions. Understand the ecosystem (RTB, DSP, SSP), targeting, bidding, pacing, creative strategy, and measurement. Apply frameworks to real scenarios, get your questions answered in real time, and leave with practical templates and optimization routines you can use immediately — whether you’re new to programmatic or leveling up for your next role. Max. 8 participants per course. 2 hour session/week for 4 weeks. Live Q&A.

Learn programmatic advertising from the ground up with live, interactive sessions. Understand the ecosystem (RTB, DSP, SSP), targeting, bidding, pacing, creative strategy, and measurement. Apply frameworks to real scenarios, get your questions answered in real time, and leave with practical templates and optimization routines you can use immediately — whether you’re new to programmatic or leveling up for your next role. Max. 8 participants per course. 2 hour session/week for 4 weeks. Live Q&A.

New to programmatic advertising and not sure where to start? In this 2-hour live beginner session, you’ll learn how programmatic works, what RTB means, and how DSPs/SSPs fit into the ecosystem. We’ll cover the key terms, common campaign goals, and what “good” looks like in targeting, bidding, and measurement. It’s practical and jargon-free, with clear examples and time for questions—so you leave with a strong foundation and confidence to take the next step.