10d • Journal Entries
The Class You Skipped All Semester Is the One Your Business Needs Most
Why the smartest people in the room are still walking past the doors that matter
I walked into the building the way you walk into a place you’ve been a hundred times before. Familiar hallways. That same industrial carpet smell. Fluorescent lights buzzing overhead like they always do in those kinds of buildings. I knew this place. I knew the layout, the stairwells, the way the floors connected. What I didn’t know was where my English class was. The one I hadn’t attended all semester. I didn’t know the room number. I didn’t know the professor’s name. I just knew I was supposed to be there and I wasn’t.
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Now here’s the thing about me. I’ve always been fortunate enough to have a mind that could walk into almost any situation cold and figure out the mechanics of what was happening. I credit that to my father’s side. That man was so sharp it was almost annoying. Academically, talking to him sometimes made me feel like I was bringing a plastic spoon to a sword fight. The only thing I could really do was argue with him. I’m not even sure half of what I said made any sense, but I said it with enough conviction that he gave me a nickname. Argue Face. Looking back on it, that wasn’t stubbornness. That was salesmanship being born. That was the first draft of the guy who would eventually make a living out of walking into rooms where he didn’t have all the answers and figuring it out anyway.
So there I was in the dream, banking on that same instinct. If I could just find this class and sit down in the chair, I could pick up the thread. I could read the room, get the gist, fill in the blanks. I’d done it before. This wasn’t my first time showing up late to something important and making it work. I just needed to get through the door.
I started asking around. Who teaches on the first floor? Nobody knew. I went to the receptionist near the food court. She had no idea either. So I did what I always do when nobody has the answer. I started opening doors myself. One by one. Peeking in. Nope, that’s a science class. Wrong one. Next door. Nope. Fifteen minutes late now and counting. They’ve rearranged this whole building since the last time I was here and nothing is where it used to be.
Then I woke up.
If you’ve ever had this dream, and most people have some version of it, you already know what it feels like. That low grade panic of being somewhere you’re supposed to be but can’t quite get to. The hallways that stretch. The doors that don’t lead anywhere useful. The clock ticking while you search.
This is one of the most common dreams human beings have. And it almost always means the same thing. Unfinished business. The subconscious mind is not subtle when it has something to say. It doesn’t write you a memo. It puts you back in a building you recognize and makes you wander around looking for something you can’t find. It’s trying to tell you in a language you understand that there’s a gap somewhere in your waking life. Something incomplete. Something you walked away from or postponed or got pulled away from that still has a claim on your attention.
In my case, the dream has two very specific roots. Two prongs, and both of them are real.
The first is something I think every business owner who has built something meaningful eventually bumps into. You spend years accumulating knowledge. You learn how to sell. You learn how to market. You learn how to build systems and manage people and close deals and recover from disasters. You learn things that took you a decade of real world bruising to understand. And then one day you realize that none of it is organized. None of it is written down in a way that someone else could follow. It lives in your head and your gut and your habits but it doesn’t live anywhere accessible. You have this entire university of experience and there’s no campus. No syllabus. No enrollment.
That’s the training academy I’ve been carrying around in my mind for years. I’ve actually written two books on the subject. Thirteen parts mapped out across both of them. Sales, marketing, operations, the whole architecture of what I know. And those books have been sitting unfinished for the last five years because life kept pulling me in other directions. Business came first. Client work came first. Revenue came first. The books got sidestepped the way important things always get sidestepped when urgent things are screaming louder. But today, right now, I’m meeting with my team to discuss the logistics and the layout of this entire map. The coursework. The classrooms. The structure. It’s time to stop dreaming about finding the room and start building it.
The second prong is even more immediate. For approximately eighteen months, I’ve been holding back from aggressively pursuing new clients in a niche that I used to dominate. My marketing agency had a real footprint in the medical space. Sizable operation. Real momentum. But contractual arrangements and legal boundaries pulled me out of the market and I’ve been on the sideline watching the game from the parking lot. That contract is up in two weeks. Two weeks. And my subconscious already knows what that means even if my calendar hasn’t caught up yet.
Yesterday, I got a call from a salesperson who used to work alongside me during that last chapter. Someone looking for a new opportunity. And it hit me like a cold splash of water. The world is already assembling the pieces. The people, the timing, the market need. It’s all lining up while I’m still in the hallway opening doors and peeking through windows.
That’s what this dream was really about. Not a classroom I missed. Not a semester I skipped. It was about the two things I already know I need to do that I haven’t fully committed to yet. The academy that needs to be built from the knowledge I’ve spent a lifetime earning. And the market reentry that’s two weeks away from being legally, fully, completely available to me again.
The subconscious doesn’t waste your time with random movies. Every dream like this is a status report. It’s telling you where the gap is. It’s telling you which doors you’ve been walking past instead of opening.
So let me turn this around on you, because this isn’t just my story. What are the things in your life right now that are underserved? What’s the class you enrolled in but never attended? What knowledge have you accumulated that’s still sitting in your head with no structure, no system, no way for it to reach anyone else? What market or opportunity have you been sitting out of, waiting for the right moment, and that moment is closer than you think?
And most importantly, what is your first step to getting it done? Not the fifth step. Not the whole plan. Just the first door you need to open tomorrow morning.
Lesson Learned
The dreams that repeat are not random. They are receipts for debts you haven’t paid yet. Your mind keeps putting you back in the hallway because you keep walking past the doors you already know you need to open. The gap you feel in your gut is not anxiety. It is inventory. It is your subconscious handing you a list of what’s unfinished and asking you, respectfully but persistently, what you plan to do about it. The cure is not more thinking. The cure is the first step. Open the door. Sit down in the chair. The semester isn’t over yet.
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The Class You Skipped All Semester Is the One Your Business Needs Most
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