Three DNS Records Stand Between Your Emails and the Your Prospect's Inbox

Your emails are being sent.

But are they arriving?

Three DNS records determine whether your emails reach the inbox or disappear silently. Most online business owners either don't have them or set them up once and forgot.

SPF -- tells Gmail and Outlook which servers are allowed to send email from your domain. Missing or misconfigured and your emails fail the first trust check.

DKIM -- adds a cryptographic signature to every email that proves it came from you and wasn't tampered with in transit. Without it receiving servers have no way to verify your identity.

DMARC -- the policy layer that tells receiving servers what to do when SPF or DKIM fail. Three settings: p=none (monitor only), p=quarantine (spam folder), p=reject (gone entirely). Most people set p=none to satisfy Gmail's 2024 requirements and never go back to tighten it.

Here's the problem nobody talks about..

If your domain reputation takes a hit from authentication failures or spam complaints -- recovering it takes 3 to 6 months under current standards.

Blacklisted domains can take 6 to 12 months. During that recovery period you cannot send at normal volume. If you have a launch planned during that window, that's your launch.

How to check right now -- go to MXToolbox.com, enter your domain, and run a free check. It'll show you exactly what's configured, what's missing, and what's flagged. Most fixes take 30 minutes or less once you know what needs doing.

🚀

- James

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