I really liked these points he made in a video I watched todsy.
- Never offer something in a course or bonus that “steals your joy” in life ( example he gave was like inviting everyone who signs up for your higher level course, to come to your house for a VIP training.)
2. Don’t make offers ending in “er.” Nothing like “better”, “bigger,” “cheaper… Comparisons net 2-3-% in sales.
Offer an opportunity for them to get a breakthrough. That excites them - it is new - no comparison. Closing ratio he found was 20-30%.
3. it takes the same energy to sell a $500 offer as a $3000 offer. Sell to deeper pockets because when they have a problem you can solve, their problem is more expensive for them to fix it without getting help. Sell to people who can afford what you sell.
4. Make offers to create the money you need. Keep making offers. Something will stick. Many offers will fail. You just need a good one to get going. Again - Keep making offers.