Apr '25 • SellingOnline.com
Not all email tools are built for sales — especially if you’re in coaching.
Here’s a snapshot of what’s out there, how they stack up, and when to use which:
GoHighLevel – 8.5/10
✅ All-in-one: CRM, email, SMS, booking
❌ Not the prettiest UX
Best for: high-ticket funnels that need everything in one place
ConvertKit – 7.5/10
✅ Visual automations + creator-friendly
❌ Not ideal for complex logic
Best for: early-stage coaches or newsletter-first flows
ActiveCampaign – 9.5/10
✅ Top-tier for sales automations
✅ Great deliverability + tagging
Best for: service providers or coaches scaling with email
FloDesk – 5/10
✅ Beautiful designs
❌ Weak on automation
Best for: lifestyle brands, not built to sell
MailerLite – 6.5/10
✅ Super simple and affordable
❌ Gets limited quickly
Best for: hobbyists or those just starting
Klaviyo – 7/10
✅ Killer for ecom segmentation
❌ Overkill for service-based businesses
Best for: product-based offers
Mailchimp – 6/10
✅ Easy to launch
❌ Not sales-funnel friendly
Best for: newsletters, not conversions
If you’re starting out (0–100 subs):🟢 Try MailerLite or ConvertKit — minimal setup, gets you rolling fast.
If you’re building momentum (100–1,000 subs):🟡 Go with ActiveCampaign — lets you automate based on behavior + sell smarter.
If you’re scaling past 1,000 subs or have a team:🔴 Consider GoHighLevel — it’s your funnel, CRM, and automation hub in one.
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Not all email tools are built for sales — especially if you’re in coaching.
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