Clarity isn’t missing. Commitment is.
Most people don’t lack clarity.
They lack a decision.
You’ve read enough.
You’ve thought enough.
If you’re still asking the same questions,
you’re not going deeper.
You’re delaying.
And this shows up very clearly in funnels.
People don’t fail at funnels because of tech.
They fail because they never decide:
Who this is for.
What problem it solves.
What the next step is.
So they keep tweaking.
Changing headlines.
Rebuilding pages.
Calling it “optimization.”
But it’s just hesitation with better tools.
Funnels don’t reward intelligence.
They reward commitment.
One audience.
One offer.
One next step.
If you won’t decide those,
no funnel will ever work.
Most people won’t decide.
That’s the difference.
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Clarity isn’t missing. Commitment is.
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