Here’s the real breakdown creators use: 1. Stop chasing “a niche” -- find your intersection Most people get stuck because they think a niche is one topic. It’s not. It’s a combination. Think of it like this: - Interest → what you enjoy (film, horror, relationships, storytelling) - Skill → what you’re good at (editing, acting, writing hooks) - Demand → what people already watch (relatable content, suspense, humor) Your niche lives where those overlap. Example: - “Horror” = too broad - “Relatable teen horror POV stories with twists” = niche That’s specific, memorable, and bingeable. 2. Use the “scroll test” (this is what pros actually do) Open TikTok or YouTube Shorts and search your idea. Ask: - Are people watching this? - Which videos have high views? - What’s the pattern? (hooks, tone, format) Don’t copy--decode the formula. If 10 creators are doing: - Fast hook - Relatable situation - Twist ending That’s not coincidence. That’s audience behavior. 3. Identify your viewer identity (not just topic) Beginners say: “My niche is comedy” Strong creators say: “I make funny relationship skits for overthinkers and late-night scrollers” You’re not just choosing content--you’re choosing who it’s for. Ask yourself: - Who relates to my content instantly? - What do they feel daily? (bored, anxious, curious, lonely, ambitious) - When do they watch? (late night, after school, during breaks) Now your content speaks directly to them. 4. Pick a repeatable format (this is how you grow fast) Growth comes from consistency in structure, not randomness. Examples: - “POV: You ignored the wrong text…” - “This is why your relationship fails…” - “Short horror story that gets darker every second…” Same format → different ideas → builds recognition. People don’t just follow content. They follow patterns they enjoy. 5. Make content that answers ONE of these 4 things Every viral video usually does at least one: 1. Entertains (funny, shocking, dramatic) 2. Relates (they see themselves in it) 3. Educates (quick value) 4. Intrigues (curiosity, suspense)