Geo-Fencing RV Shows → Meta Ads Playbook

Hey everyone — looking for some experienced eyes on a geo-fencing + Meta ads project.

I manage ads for a multi-location RV dealership group. We have local RV shows coming up (fairgrounds / expo centers), and the goal is to:

• Capture in-market RV shoppers at the show• Retarget them immediately after• Drive scheduled dealership visits / walkthroughs, not just leads

What I’m currently thinking:

Where I’d love help from people who’ve done this at scale:

Best geo-fencing providers that integrate cleanly with Meta (or best workaround)
Recommended radius + dwell time settings for RV shows
How long you typically retain + sequence these audiences
Any gotchas with attribution, CAPI, or overlap with existing retargeting
Creative angles that work best post-show (“missed the show” vs “show specials extended”)

If you’ve run geo-fenced event campaigns (auto, RV, home shows, expos), I’d really appreciate what worked and what didn’t.

Happy to share results back with the group once we launch.

Thanks 🙌

1 comment