Branded campaigns to get more conversions?

Hi Guys, from time to time, I see that the client's brand terms are generating conversions. However, I know that @Austin always says only to create a branded campaign if competitors are bidding on your brand. What if they don't? Does it make sense to create a branded campaign to get more conversions? And one side question - would those conversions count toward the initial conversions I need to get to switch the bidding to maximize conversions? Thanks in advance! Mike

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