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People don't learn from people they don't trust. And they don't trust people they don't feel like they know. Most chiropractors think people don't understand chiropractic. So they focus on better explanations, better science, better words. But that's not the problem. People don't trust the person explaining it yet. Facts don't change minds. Familiarity opens minds so facts can enter. Build trust first, then educate. #Chiropractic #Trust #PersonalBrand