I Almost Ended the Call… · Pitch Secrets A to Z Community

I Almost Ended the Call…

🎤🔥 SOMETIMES ONE MORE QUESTION CHANGES THE ENTIRE CONVERSATION…

I had a phone call today that reminded me of something I'm trying to become much better at.

The call wasn't a sales call.

A customer was reaching out about an outstanding invoice. We discussed the payment, figured out what worked best, and that part of the conversation was basically finished.

I could have simply said:

“Thank you. Have a great day.”

And hung up.

But before we ended the call, I remembered some additional projects that had been discussed previously.

So instead of launching into everything we could do…

Instead of trying to sell another project…

Instead of saying:

“Hey, while I have you…” 😂

I simply asked a question.

I explained that I was planning my upcoming schedule and asked whether those other projects were something they were still considering.

And then…

I stopped talking. 👂

The customer explained that they're wrapping things up for the season, but there are additional projects they want to organize for the spring.

They'll discuss everything internally, determine what they want to move forward with, and we'll reconnect.

No hard close.

No pressure.

No trying to get a deposit before hanging up. 😂

Just one question that gave me the information I needed — and potentially opened the door to future business.

And it made me think about the pitching lesson I shared earlier.

Maybe we don't always need a better PITCH.

Maybe sometimes we need a better QUESTION. 🎯

I'm learning that there is a big difference between:

“Let me tell you what else I can sell you…”

and:

“What are you thinking about doing next?”

One is centered around my agenda.

The other creates room for their answer.

And their answer may lead to an opportunity.

Or it may not.

Either way, I understand the customer better than I did before.

That's something I'm working on in my own businesses:

👂 Listen more.

❓ Ask better questions.

🤝 Don't force the next step.

🚪 Leave the door open.

Because sometimes you don't have to close the next opportunity today.

You just have to leave the conversation in a way that makes another conversation possible tomorrow. ❤️

So here's my challenge:

🎯 What's ONE question you could ask an existing customer that would help you discover what they might need NEXT — without making them feel like you're trying to sell them something?

I'd love to hear yours. 👇🔥

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I Almost Ended the Call…