Week 2 — Marketing Isn’t What You Think It Is
Phase 1: Disorientation (Chapter 2) Last week we shattered the myth that marketing is optional — we proved you’re always marketing whether you realize it or not. Next week, we go deeper: - Why most business owners confuse advertising with marketing (and how it’s costing them money, trust, and growth). - The hidden cost of misalignment — when what you show the world doesn’t match what’s happening inside your business. - How to flip from appearance → alignment, so every ad, email, and social post reinforces your brand instead of eroding it. - Simple steps to test if your business is aligned (and how to fix leaks immediately). This session will give you the clarity you’ve been missing. Without it, every dollar you spend on ads or branding is like pouring water into a leaky bucket. 👉 Don’t miss it — clarity is the bridge between being “just another business” and becoming a brand people trust, follow, and buy from.