Most callbacks aren’t “pest control” problems.

...They’re expectation problems.

If the customer doesn’t understand what you did…

they assume you did nothing.

So here’s the standard I run with techs:

FOUND → DID → EXPECT

Every stop. Every time. 20 seconds.

Use this exact script:

“Here’s what I found: ___ in ___, driven by ___.

Here’s what I did today: treated ___ and reinforced ___ because ___.

Here’s what to expect: you may see ___ for ___ days.

If you see ___ after ___, call us — we’ll adjust.”

This is how you reduce callbacks without changing a single product.

Clarity = trust.

Trust = retention.

Retention = growth.

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