I used to enjoy watching The Food Network's show The Next Food Network Star. One season, they had a contestant who stood out from all the others, Rodney the Pie Man.
Rodney didn't stand out because he was the best cook. He stood out because he had a signature look, and he ALWAYS made pies.
If the challenge was to make a savory dish, Rodney made a savory pie.
If the challenge was to make an appetizer, Rodney made a pie appetizer.
If the challenge was to make a cocktail, Rodney made a pie-flavored cocktail.
Rodney had a hook. Pies. His hook made him memorable.
Rodney also stood out because he ALWAYS wore a hat and a cool shirt.
One day, I was shopping in Target in West Melbourne, Florida. It's a small town with a population of around 20,000 people, and it is adjacent to my hometown.
As I pushed my cart through the men's clothing department, guess who I saw?
Rodney the Pie Man.
The Food Network is in New York City. Rodney lives in Baltimore.
The last person I would ever expect to see shopping in West Melbourne was Rodney.
Do you know how I recognized him?
He was wearing a hat and a cool shirt.
We talked for a while. He was here visiting his son, and they were shopping for some school clothes.
I can't even remember the names of any of the other contestants or the winner. I wouldn't recognize any of them even if they knocked on my door.
But I recognized Rodney immediately.
As a writer, what is YOUR pie?
What makes you stand out?
What do you want to be known for?
Think about it, and then go make a pie.