This is a practical mini course that helps authors create a clear, compelling title that attracts the right readers and communicates the value of their book. Through guided exercises and brainstorming techniques, authors will identify their ideal reader, define their book's core promise, generate multiple title options, and decide whether a subtitle is needed. By the end of the course, you will have a shortlist of strong title ideas and a working title to guide them through the writing process.

Most business books fail not because the author doesn't know their subject, but because they don't know their reader. This short course shows you how to identify exactly who your book is for, pitch it at the right level, and make it the kind of book that attracts more clients into your world. Because a book written for the right reader doesn't just get finished. It grows your business.